#Horizon media tv

'Steve's career has been all about the science of why and how people make decisions,' said Sheri Roder, executive vice president and chief of Why at Horizon Media. These additional insights can help inform brands' marketing, communications, creative and media strategies, per the release.

#Horizon media tv

A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement.Horizon Media's formation of the Human Intelligence Team within its Why Group could help the media agency better tailor its recommendations for clients by enriching its data-driven offerings with the insights of behavioral economics. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. The company is consistently recognized by independent media outlets for its client excellence and has earned several “Best Workplaces” awards reflecting its commitment to DEI and the life and well-being of everyone at Horizon Media.Ĭomscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. Horizon Media’s fundamental belief is that business is personal, which drives its approach to connecting brands with their customers and engaging with its own employees resulting in industry-leading workplace satisfaction levels (Glassdoor). Founded in 1989, headquartered in New York, and with offices in Los Angeles and Toronto, the company employs 2,400 people and has media investments of more than $9 billion. media agency according to AdAge Data Center 2022, delivers data-driven business outcomes for some of the most innovative and ambitious brands. We look forward to continuing through the testing phase and working with Horizon as we continue to advance innovation in local TV measurement.”

Comscore has been the only true local-market currency against the incumbent for more than ten years and we are proud to count Horizon among those looking for a more reliable and innovative alternative. “We have worked through a lengthy RFP process with Horizon to substantiate that Comscore is the optimal provider for local currency. “As brands continue to invest in local media, due to its consumer relevancy and proximity to point of purchase, the need for better reliable measurement has grown with it,” said Carol Hinnant, Chief Revenue Officer, Comscore. “We are encouraged by Comscore’s position on all these elements, enough so to give them the balance of 2022 to test as an alternative local video currency.” We will also be assessing the ability to seamlessly onboard 1st and 3rd party targeting,” said Eric Blankfein, EVP of CORD, Horizon. This will range from the efficacy of the planning data and tools to the stability and volatility of the data over time, as well as its usability within the buying process with Strata/Freewheel. “Horizon is looking to evaluate Comscore on various elements of the ‘currency’ process. This phase of the test will also enable Horizon to test the technical and commercial viability of further use of Comscore local products.Ĭomscore was the only local TV measurement solution selected to participate in the test, following a comprehensive RFP process. In the second phase, which will be an in-market, live test, Horizon will assess outcomes based on client/brand objectives and needs from test plans and buys. The first will be a data analysis and discovery phase that will test the rigor, stability, and viability of Comscore data as an alternative local currency. The assessment will be conducted in two phases. This partnership follows Horizon Media’s commitment to transact up to 15% of Upfronts with alternative currencies. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media, today announced that Horizon Media is testing Comscore’s local TV measurement solution as a new form of currency for 2023 planning and buying.

Press Release Horizon Media to Test Comscore Local TV Measurement Data as New Form of Currency